For quite a few years now, we have been hearing about the loss of box office revenue and how Hollywood seems to be losing money hand over fist. It has been claimed that this is due directly to the internet and illegal downloading of movies. But is that really the case? Without question the illegal downloading of movies carries it’s fair share of blame in this situation. But is it not true that Hollywood also needs to look at itself to shoulder some of the blame?
If the record breaking weekend that The Avengers had and continued success it continues to have has taught us anything, it’s that people are still willing to go to the theater and despite ridiculously high ticket prices and the ability to download the movie. There may be several reasons for this. One possible reason is the 3-D aspect. Only in the theater can you see The Avengers in 3-D and people want the full IMAX 3-D affect. Another possible reason is the increasing popularity of the comic book and superhero genre. It has gotten increasingly popular every year for quite a while now and shows no signs of slowing down. The third reason for the success quite literally combines the first two in the fact of, GIVE THE PEOPLE WHAT THEY WANT! People want their superheroes and a well made action movie that thoroughly entertains.
Where Hollywood has strayed st that they seem to have have run out of good ideas. This isn’t necessarily the case it only seems this way because the movie industry is guilty of making so many bad movies and at the same time wringing out a style and genre till there is nothing left worth making. For example The found footage style of film making goes back 13 years to The Blair Witch Project and has been severely played out. It has reached a point that if someone knows that’s the style of movie it is, they are less likely to see it, if they are tired of seeing those styles of movies.
This summer one of the projected blockbuster movies is supposedly based on a children’s game, Battleship. 25 years ago this idea wouldn’t have made to a pitch presentation.
The lack of creativity or willingness to take chances has left a bad taste in the movie goers mouth. When they get a taste of what they like spending the money is not an issue for most. The economy and high ticket prices will still keep plenty away but the right idea and story will bring others in the door in droves. The award winning movies will still have to wait to make there money on video and will continue to be released limitedly and in smaller independent theaters and that’s OK. Hollywood just needs to know that the ability to make big money is still out there as long as they stop treating fans as if they are content with the same thing or as if they are willing to watch anything. Give the people what they want and treat them right and they will always come back for more.